HISTORY

Voir le sujet précédent Voir le sujet suivant Aller en bas

HISTORY

Message par jcfiguet le Ven 13 Nov 2015 - 9:12

From the web site of Chris Reeve : http://chrisreeve.com/

When the sole proprietorship “Chris Reeve Knives” began trading in January 1984, it was from the single garage attached to the house in which Chris was living. He worked by himself, making and selling various designs of knives, including the early models of the one-piece design, in the local South African market. Early in 1985, he received his first inquiry from the United States. Shortly thereafter, a shipment of one- piece knives was exported to Moteng International in Los Angeles.

Because of the promise of regular and substantial orders from Moteng, he moved into a home with a larger garage in July 1985 and hired a young assistant. All the time, Chris was working at improving production methods and increasing production capacity. In November of 1985, he received an inquiry from American Manor House in Baltimore, MD who, during the next 12 months, made significant purchases.

The business had the potential for growth and because the South African market was limited, the growth had to come from export. Chris decided the best way to approach the export market actively was to exhibit at a Custom Knife Show in the United States. He applied for, and received, a table at the New York Custom Knife Show in November 1986. This show presented an opportunity for which Chris had been waiting a long time - to see how his work compared with the best in the world. It was very gratifying to see that his work was well on par; he made fairly good sales and met a vast number of new contacts.

Among the people he met was Mike Stewart who, together with a young South African, Steven Lewis, formed a company called Blackjack Knives early in 1987. Blackjack Knives took premises in Los Angeles and their plan was to import and sell the Chris Reeve range of one-piece knives as well as develop their own range. Between April and November, Blackjack purchased a large quantity of one-piece knives and they did an excellent job of promoting the product. However, the company was poorly managed and almost went bankrupt at the end of 1987.

The period between January 1988 and February 1989 was one of tremendous activity. Even though there had been an initial setback because of the collapse of Blackjack Knives, three USA companies began importing directly. Markets were opened in England, France, Italy, Australia and Hong Kong. The staff increased to five - Chris, Anne (his wife who had been working full-time in the company since January 1987) and three full-time employees.

While there were several advantages in exporting from South Africa (the exchange rate and the excellent Export Incentive Program offered by South African Government) these were outweighed by the disadvantages. The continuing political strife resulted in a spiraling cost of living (and production), the worldwide threat of sanctions and trade embargoes and the general anti-South African feeling, made regular export very tenuous for a small business.

It seemed that the most sensible thing to do would be to move to the United States. Lengthy consideration was given to the move and to the choice of location. Boise, Idaho was chosen for a number of reasons, the most important of which was that the city is large enough to provide the services required for the business yet small enough to allow newcomers to find their feet.

Chris and Anne arrived in Boise in early March 1989 and within six weeks had occupied workshop space and were producing finished knives. The first year or two in the USA were difficult. There was so much to learn - how to, where to and who to - were questions asked daily. Chris and Anne attended 12 knife shows all over the USA between July 1989 and April 1990 - an exhausting but beneficial way to make the presence of Chris Reeve Knives known. The companies previously importing the knives had frequently misrepresented the product and now many misconceptions were cleared.

But the overall pattern was growth. By 1991, Chris was able to cut down the number of shows to six large and/or prestigious shows a year; he employed an assistant; the range of one piece knives grew to 21 different models; Chris was making selected high-dollar, purely custom knives as time permitted. Advertising in dedicated knife magazines produced a constant source of retail sales and slow but steady building of a dealer base. Exports, particularly during 1992, were exceptional.

Every cent earned was reinvested in machinery. Continual attention was placed on refining the product, the methods of making the product and ensuring that the product was what the customer actually wanted. Because quality control and customer service are such important facets of the company, additional staff was employed.

In 1991, Chris introduced his folding knife, the Sebenza. The success of this design has been phenomenal. As a result of an article in the Fall 1990 issue of Fighting Knives, 75 orders were received from retail customers - none of whom had ever actually held the knife. An initial 86 purely hand-made large Sebenzas were made and supplied during the course of 1991. During this time, Chris was researching methods of making the knife more efficiently and in September 1991, purchased a $40,000 computer controlled machining center. This was a major step forward and a steep learning curve lay ahead but it was now possible to increase the quality and the consistency of the components for the folder. A smaller size Sebenza was introduced in October 1992. Continual development goes into variations on the integral lock theme, including embellishment of the handle, inlays, and different blade materials.

In July 1993, Chris Reeve Knives, sole proprietorship, became Reeve Incorporated, trading as Chris Reeve Knives. The company brochure produced in April 1994 showed a refined line of one-piece knives. The reduced range better represented current market trends and allowed Chris Reeve Knives to continue to produce quality, affordable cutlery.

The period 1994 through mid-1996 was a time of consolidation, and then followed a time of great activity. A front cover article in Tactical Knives magazine in July 1996 of a new profile Sebenza virtually doubled backorders for the folding knives and greatly increased interest in the fixed blade knives. In November 1996, we moved into a new 4,000 sq. ft facility and purchased two new machines to assist in the production of Sebenzas. In July 1997, the Umfaan, a smaller version of the Sebenza, was introduced. [This model was retired in mid-2002, pending a redesign. No date has been set for the release of the new Umfaan.]

January 2000 saw the launch of the Classic Sebenza. In the time since Chris had introduced the new profile Sebenza in July 1996, many customers had requested the original profile knife, which was no longer available. As an acknowledgement of the turn of the millennium, we introduced the Classic MM (2000) in both large and small sizes. There were some minor differences from the original knife but the more angular profile was the same.

At the Blade Show and International Cutlery Fair in Atlanta, GA during June 2000, Chris Reeve Knives exhibited for the first time as a fully-fledged manufacturer. This allowed the company to enter product in some of the different categories voted upon by other exhibiting manufacturers. The resulting industry awards are highly prized and so it was with great pride that we received the “Manufacturing Quality Award” for 2000. Building on this prestigious achievement, Chris Reeve Knives proudly received the award for the second time in 2001, a third time in 2003 and unprecedented fourth time in 2004. Chris Reeve Knives has continued to be acknowledged by the industry by receiving the award each year to 2012 (this update is April 2013).

It had been several years since any brand new knife concept came from Chris Reeve Knives and so by the Shot Show 2001, the time was right for the introduction of the Mnandi. This elegant, discreet pocketknife is perfect for a businessperson because it is very functional but looks entirely non-threatening. Orders prior to the actual availability of the Mnandi were exceptional and demand continues to be very high.

June 2002 saw a new phase in the history of Chris Reeve Knives. Working in collaboration with custom knife maker Bill Harsey and Tactical & Survival Specialties Inc., a company that provides logistical support of special operations teams, we submitted a fixed blade knife to U.S. Army Special Operations Command with the anticipation that it might be selected as the knife to be presented to all graduating Special Forces soldiers. The submission was successful and we are very privileged to make “The Yarborough”, a knife that is presented to every graduate of Special Forces Qualification Course. The Yarborough is also available for purchase, subject to authorization by Special Operations Command, by current and retired SF. A civilian version, known as “The Green Beret” is available to the public at large. Response to this knife has been exceptional! At the Blade Show in Atlanta, GA in June 2003, the Yarborough/Green Beret knife was judged “Knife Collaboration of the Year”. The association with Bill Harsey has continued with additional projects including the memorial Neil Roberts Warrior Knife (retired in 2011) and a knife commemorating the 50th Anniversary of 1st Special Forces Group (Airborne) called the Pacific. At the Blade Show in June 2007, the Pacific received the award for American Made Knife of the Year.

June 2008 saw the introduction of an innovative new folding knife called the Umnumzaan. Building on the Sebenza’s Integral Lock©, the Umnumzaan features new concepts in the lock and pivot design. The knife was recognized as “2008 Knife of the Year” and the Blade Show. 2008 also saw a change of premises when CRK moved into a new facility. (As we have continued to expand, we’ve outgrown this building and since 2012 have rented additional space across the road.)

2009 saw the end of a 28 year life span of the One Piece Range of knives. The blanks for these knives were always made in South Africa and when the owner of the company doing the work expressed his desire to retire, we were faced with either sourcing a new vendor or retiring the range as a classic. We elected the latter and, even though our customers have expressed much regret, the knives are changing hands at ever increasing values.

In Chris’s opinion, father and son Grant and Gavin Hawk, are the most innovative designers in the knife industry. When they brought the concept of the Ti-Lock to Chris, he was excited to work with them and produce the knife. The complexity of the simple looking mechanism was an engineering challenge and we were delighted when the Ti-Lock was named Knife of the Year at the Blade Show in 2010.

2012 was the 25th year of the Sebenza. Still an industry yardstick, the Sebenza 25 has a new profile and several innovative features, but the Integral Lock©, the “bank vault” feel and the fit and function remain the hallmark.

As of writing, the staff at Chris Reeve Knives is 35 people strong - a talented and motivated group who ensure our worldwide reputation for quality, functional knives continues. The slowdown of the economy in recent years has not affected our ever present back order situation in any way at all and we look confidently to the future where Chris Reeve Knives will show that exceptional design and quality craftsmanship are always desired.

Anne
April 2013
avatar
jcfiguet
Admin

Messages : 2148
Date d'inscription : 07/11/2015
Age : 56
Localisation : Vichy

http://couteaux-du-monde.forumactif.org

Revenir en haut Aller en bas

Voir le sujet précédent Voir le sujet suivant Revenir en haut

- Sujets similaires

 
Permission de ce forum:
Vous ne pouvez pas répondre aux sujets dans ce forum